Fab Chart on Raffles Hotel †Free Samples to Students

Question: Discuss about the Fab Chart on Raffles Hotel. Answer: Introduction: The hotel is unique in its features and architectural structure. The guests of the hotel are provided with a view and sense of being in the 19th century as the decoration, cuisine, art, uniform of the staffs and every other thing in the hotel indicates its connection to the historical age. Apart from the external view of the hotel, the management and he organizational structure of the hotel is also a reason for making the hotel creating the strong brand image among the customer as well as in the hotel industry (Raffles.com. 2017). The following FAB (features, advantages and benefits) chart presents the uniqueness and the qualities of the hotel, which have led the same to the peak of its success. Apart from the other features, which can also be called as the USP of the hotel the personalized service, is one of the major and popular one (Raub 2017). The personalized feature of the hotel provides assistance to the guests for the minimal needs. Another feature is the well-educated staffs and the good management and strategic planning of the organization is remarkable (www.quora.com 2017). The educated staffs can provide the exact and appropriate assistance to the guests. Other features like the brand leadership can be referred as the major USP of the hotel as it has maintained its image in the markets for more than 150 years (Raffles.com. 2017). Conclusion: It is evident from the above chart that the Raffles Hotel provides a vast range of varied facilities that has marked the hotel as one of the best in the mind of the people. Despite being older than 100 years the hotel has been capable of successfully maintaining its place in the global market. Moreover, the hotel provides a feel of being in the historic era with the features of modern technologies and innovative facilities. In addition, the hotel also provides personalized facilities to the guests which are undoubtedly one of the best and unique features for the customers to be attracted towards the hotels. Along with this the consistency of good organizational structure and strategic management system has ensured the position of the hotel in the competitive market. Reference: Raffles.com. 2017.Overview - Raffles Singapore. [online] Available at: https://www.raffles.com/singapore/ [Accessed 6 Oct. 2017]. Raub, E. 2017.9 Most Luxurious Hotel Amenities EVER. [online] Oyster.com. Available at: https://www.oyster.com/articles/32150-9-most-luxurious-hotel-amenities-ever/ [Accessed 6 Oct. 2017]. www.quora.com 2017. [online] Available at: https://www.quora.com/Which-are-features-of-luxury-hotels [Accessed 6 Oct. 2017].